- Portfolio view through corporate strategy with a focus on the performance of the portfolio and the ability of management to extract value.
- Product and market view through business unit strategy, assessing the market dynamics and evolution and how to build competitive advantage.
- Value chain view through functional strategy, delivering the right products and services by putting an effective delivery system in place.
- Implementing and reviewing strategy to instil the disciplines and processes to implement strategic initiatives and validate that the planned deliverables are met.
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